Rockwell is a worker at El Patio.
In Family Man, Mr. Camacho becomes the new owner of El Patio, and wants a head chef who is a "family man". Although Rockwell has a nuclear family with a wife, son, and three daughters, Rockwell is passed over for the position in favor of Mr. Hyunh.
According to both Mr. Camacho and Mr. Hyunh, Rockwell doesn't know how to make a taco. "He puts the cheese in first, then the tomatoes, then the meat, it's crazy!"
- His name may be a reference to 20th century American painter Norman Rockwell, notable for his portraits of American Presidents.